Consumer Goods Stocks: Building a Portfolio from Everyday Products

Muhammad Silvansyah Syahdi Muharram
18 hours ago
3 min read

Every time we buy instant noodles, body soap, packaged coffee, branded clothing and footwear, or simply chicken from a nearby restaurant, we indirectly help boost the revenue of companies whose shares are listed on the Indonesia Stock Exchange (IDX). The products we use every day are not merely consumer goods—they also represent investment opportunities, as investors can own a fraction of the companies that produce them.

Consumer goods are among the most attractive sectors because their products are embedded in daily life. According to the Jurnal Kajian Ekonomi & Keuangan published by the Ministry of Finance, Indonesia’s economy is largely supported by household consumption, which accounts for more than 55% of total economic activity.

Bridging Consumption and Investment

The key advantage of the consumer goods sector—particularly staple or non-cyclical products—lies in its inherent stability. Demand does not disappear dramatically even when economic conditions fluctuate. As a result, companies are able to maintain healthy cash flows and distribute dividends more consistently. Moreover, their business models are relatively easy to understand, especially for investors who are also the end users of the products.

This sector also offers growth potential in line with rising living standards. It is relatively resilient to inflationary pressures, as prices of essential goods can often be adjusted without significantly dampening consumer demand. These characteristics make consumer goods stocks comparatively stable and defensive across economic cycles.

Think of the consumer goods sector as a network that connects a wide range of daily needs. Ready-to-eat food and beverages are no longer just necessities, but part of everyday routines. In fashion and lifestyle, aspirational brands and sportswear often reflect the identity of younger generations. Meanwhile, in retail, minimarkets and supermarkets improve access to a broad array of products. The rise of digital shopping and online promotions has further expanded consumer reach.

Consumer Goods Issuers on the IDX

Consumer goods represent one of the sectors with the largest number of listed companies on the IDX. Below are several issuers whose businesses focus on retail, food and beverages, lifestyle, and everyday necessities closely tied to consumers’ daily lives.

PT Sumber Alfaria Trijaya Tbk. (AMRT) - Known for its “Alfamart” brand, AMRT operates in the distribution and retail of staple consumer goods, including food, beverages, household necessities, as well as various digital products and services. In cosmetics and personal care, AMRT manages a dedicated beauty and health retail chain through its subsidiary. The company also holds franchise rights for a Japanese convenience store brand with outlets across major Indonesian cities.
PT Mitra Adiperkasa Tbk. (MAPI) - Mitra Adiperkasa, widely known as MAP Indonesia, operates a range of specialty retail outlets covering apparel, accessories, toys, sports equipment, and handicrafts—some of which have expanded overseas. The company also runs several restaurant franchises and department stores.
PT Charoen Pokphand Indonesia Tbk. (CPIN) - CP produces and sells broiler chickens, animal feed, day-old chicks (DOC), and processed food products for both domestic and international markets. Its business lines span breeding, wholesale trading of live animals, agricultural and animal pharmaceutical services, slaughtering, processing, and distribution through its official retail network, Prima Freshmart.
PT Mayora Indah Tbk. (MYOR) - This Indonesian homegrown FMCG company operates in food and beverage processing with a wide range of brands, including biscuits, wafers, chocolate, confectionery, coffee, and health foods. Its products have reached international markets, particularly across Asia.
PT Unilever Indonesia Tbk. (UNVR) - Unilever Indonesia manufactures, markets, and distributes consumer goods that extend beyond food and beverages to household and personal care products under various well-known brands. The company is also known for leasing office space.

These companies illustrate how everyday lifestyles can serve as a bridge between consumption and investment. The products we use daily are produced by listed companies that investors can own through shares.

Disclaimer: The content is made for educational purposes, not a recommendation to buy or sell a particular stock. PT KAF Sekuritas Indonesia is licensed and supervised by the Financial Services Authority (OJK).